Mobile marketing is the opportunity for your customer to respond instantly to your advertisement using their cell phone. For example, you close your ad by saying, “For 15% off your next pair, text ‘SHOES’ to 45454.” The customer receives a text-message response and invites them to redeem the offer. The customer’s phone number is stored in a Hatch Marketing database in order to send them future offers.
Which advertising mediums (TV, cinema, radio, print) are best to reach my target audience? You desperately need to know the answer in order to leverage the most out of your advertising budget. Mobile marketing makes this possible.
Let’s say you decided to place an ad in a magazine, on a billboard, on the radio, and at the cinema. You notice that your campaign has brought in new customers, but you don’t know which medium was the most effective for you. You decide to ask some customers where they heard of you, but you get mixed replies:
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“I’ve always known about you.” “I saw your ad at the movies.” “Oh, I don’t know. I saw an ad somewhere.” “It might have been the radio.”
This might give you a general idea but unless you ask every customer and write down their response, you won’t have any specific data to suggest how one medium compares with another.
Instead, let’s say that you put out a different “key word” for each medium of advertising you used. For example: on your radio ad you said, “text SHOES1 to 45454” and in your magazine ad you said, “text SHOES2 to 45454” and so on. This way, as the text messages come in, you know instantly where that customer came from. If you receive many customers from the cinema and fewer from the magazine, you know where your money is better spent and you’re able to adjust your campaign strategy.
Text "HATCH2" to 32075 and receive a discount on your mobile marketing plan.
Mobile Marketing Statistics
89% of major brands plan to use mobile marketing within the next 2 years 94% of text messages are viewed There are 230,000,000 mobile phone users in the U.S.
